Audience questionnaire results and focus group proof

Introduction

In this blogpost, I am going to present the results of the audience questionnaire and I am going to include a video recording clip on a small focus group that we took after concluding the results of the questionnaire.

We managed to gather data of 20 people and the focus group consists of 4 volunteers.

Questionnaire results

The results were put into Microsoft Excel and will be proofed on this blog in screen shots.

Locations question is based on a open answer which cannot be measured.

Conclusion from questionnaire

So from the conclusion, our media product will be

• aimed at teens from 16-20
• be aimed both at males and females
• be of the horror genre
• will be of a short timing from 0-30 minutes
• have a range of pop and hip hop style music
• and should be shown using cinemas

These results are just to find out what our audience like and we will carry out more in depth research on our audience (such as focus groups) to find out more information on our finalized media product. Some of these results may not be taken into account because of restrictions (e.g. lasting for more than 5 minutes, and be distributed using cinemas).

Focus group video proof

The video below shows proof of some more indepth audience research we carried out to help create our finalized media product.

>>>PUT IN FOCUS GROUP VIDEO HERE!<<<

Bibliography

http://samsia-research.blogspot.co.uk/2012/09/audience-questionnaire.html