10 strategies for securing creative funding

Introduction:

In the Computer Arts (issue 148), I carried out some secondary research on media journals/magazines and found some information to help plan out the treatment plan to the clients. Although all of the strategies may not apply, I have listed them below for proof. (Page 102).

The list:

1. Have a clear plan

Create a five minute drama based on ... and produce a treatment to present to a board of clients.

2. Align your goals

Carry out research on target audience, analyze existing short dramas, carry out production research (editing equipment and locations), carry out budget research, plan time scale, create and rehearse treatment.

(Market, Audience and Production research).

3. Focus on problem-solving

Plan out timing to carry out research, and know how to use different mediums to gather information.

4. Make effective use of your networks

Ask friends and family to help gather information. Use school, home and public equipment to record and gather data.

5. Put together and use a strong board of advisors

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6. secure early customers

carry out research on target customers and see what their likes and dislikes are to create an effective media product.

7. understand your market

Carry out secondary and primary research on target viewers. (e.g. questionnaires, interviews, focus groups, market research staticstics).

8. know your rivals

research similar videos to help find techniques and ideas and put them into my plans/treatment.

9. define a clear exit route

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10. be honest about your strengths and weaknesses.

Strengths: have access to many medium facilities (use to full potential)

Weaknesses: may not have many resources and equipment to carry out research.

Bibliography/Referencing:

Garrick Webster. (May 2008). 10 strategies for securing creative funding. Computer Arts. 148 (1), 101, 102.