Prezi notes - Audience research - ARA

Bibliography:

(1) http://www.audienceresearch.com/ (21/06/2012)

(2) http://dalisocial.com/our-expertise/audience-research-analysis-strategy/ (21/06/2012)


My understanding;

ARA - stands for Audience Research & Analysis

ARA companies help to research customer requirements (wants and needs), which will help companies target, launch or promote their media products or services to the correct standard and demographics.


(1)

"What We Do

ARA helps arts, cultural tourism, and non-profit organizations understand their current and potential audiences.  We provide marketers, government relations specialists, and development agencies with the tools to measure their success.  ARA also assists real estate companies with pedestrian counts and shopper information."

"Who We Serve

From boutique museums to world-class attractions, ARA works with cultural institutions and the organizations that support them.  We also serve real estate, travel and tourism, media and entertainment companies who bring art and culture to a broader public"

"Mission and History

Audience Research & Analysis (ARA) serves the market and economic research needs of arts, entertainment, cultural tourism, education and service organizations. ARA delivers information to Broadway shows, performing arts institutions, museums and attractions to increase attendance and membership. We work with local development companies, government, colleges, and non-profit agencies to monitor business conditions, track the performance of programs, and asses demand for new initiatives. At ARA, we provide research information you can use."


(2)

Audience Research all begins with understanding  your audience. Where are they? What are they saying about you? How do they consume their content? What do they find valuable? Who are your “influencers”? Who are the complainers? Understanding how your audience finds you, engages with you and your products and shares their experiences is key to developing strategies that work. Research into all of these areas helps our expert team of integrated marketers develop the kind of strategies that spell success.

Our Audience Research Service goes well beyond finding sites where people are talking about you. There’s a whole other element of audience sentiment, influence and conversation quality that needs to be factored in to understanding the data that research tools bring back. Websites and social communities have persuasive powers. Are the sites where the conversations are taking place the most powerful and influential, or is there another online community that you need to take a closer look at because of its ability to rank in the search engines?

The data analysis of the audience research is key to delivering valuable strategic and actionable tactics to build a reliable and successful integrated marketing strategy.  That’s why it’s imperative to take this as a first step in any online marketing strategy.  It can save time, resources and money from being wasted in channels that won’t prove fruitful for your efforts.

Competitor Analysis Services

There’s a lot to be said about understanding your competition.  While your own company, customers and audience might not actually be a carbon copy of your competitor’s, it’s still a wise tactic to know and understand what they are doing.  It’s even more of a boon if you know what they are doing is working.

By taking an integrated approach to audience research, the Da Li Social team gets a clearer picture of the tactics your competitors are using and can zoom in the more successful tactics.  That knowledge can help inform a wider online marketing strategy and help build a solid foundation for successful implementation of an integrated marketing strategy.