Prezi presentation on production research

Production Research on Prezi


This presentation was created by Haris Umair and group. Credit goes to them for researching and presenting the information in class.

Prezi presentation on Market research

Market Research on Prezi

This presentation was created by Munashe Mukandi and group. Credit goes to them for researching and presenting the information in class.

Prezi presentation on Audience Research

This Prezi contains information on Audience Research. It includes the companies, the ARA (Audience Research & Analysis), the BARB (Broadcasters Audience Research Board), the RAJAR (Radio Joint Audience Research Ltd) and the POSTAR (Poster Audience Research).

This Prezi was created and presented by Samsia, Marian and Sam.

Customer Audience Research on Prezi

Prezi notes - Audience research - ARA

Bibliography:

(1) http://www.audienceresearch.com/ (21/06/2012)

(2) http://dalisocial.com/our-expertise/audience-research-analysis-strategy/ (21/06/2012)


My understanding;

ARA - stands for Audience Research & Analysis

ARA companies help to research customer requirements (wants and needs), which will help companies target, launch or promote their media products or services to the correct standard and demographics.


(1)

"What We Do

ARA helps arts, cultural tourism, and non-profit organizations understand their current and potential audiences.  We provide marketers, government relations specialists, and development agencies with the tools to measure their success.  ARA also assists real estate companies with pedestrian counts and shopper information."

"Who We Serve

From boutique museums to world-class attractions, ARA works with cultural institutions and the organizations that support them.  We also serve real estate, travel and tourism, media and entertainment companies who bring art and culture to a broader public"

"Mission and History

Audience Research & Analysis (ARA) serves the market and economic research needs of arts, entertainment, cultural tourism, education and service organizations. ARA delivers information to Broadway shows, performing arts institutions, museums and attractions to increase attendance and membership. We work with local development companies, government, colleges, and non-profit agencies to monitor business conditions, track the performance of programs, and asses demand for new initiatives. At ARA, we provide research information you can use."


(2)

Audience Research all begins with understanding  your audience. Where are they? What are they saying about you? How do they consume their content? What do they find valuable? Who are your “influencers”? Who are the complainers? Understanding how your audience finds you, engages with you and your products and shares their experiences is key to developing strategies that work. Research into all of these areas helps our expert team of integrated marketers develop the kind of strategies that spell success.

Our Audience Research Service goes well beyond finding sites where people are talking about you. There’s a whole other element of audience sentiment, influence and conversation quality that needs to be factored in to understanding the data that research tools bring back. Websites and social communities have persuasive powers. Are the sites where the conversations are taking place the most powerful and influential, or is there another online community that you need to take a closer look at because of its ability to rank in the search engines?

The data analysis of the audience research is key to delivering valuable strategic and actionable tactics to build a reliable and successful integrated marketing strategy.  That’s why it’s imperative to take this as a first step in any online marketing strategy.  It can save time, resources and money from being wasted in channels that won’t prove fruitful for your efforts.

Competitor Analysis Services

There’s a lot to be said about understanding your competition.  While your own company, customers and audience might not actually be a carbon copy of your competitor’s, it’s still a wise tactic to know and understand what they are doing.  It’s even more of a boon if you know what they are doing is working.

By taking an integrated approach to audience research, the Da Li Social team gets a clearer picture of the tactics your competitors are using and can zoom in the more successful tactics.  That knowledge can help inform a wider online marketing strategy and help build a solid foundation for successful implementation of an integrated marketing strategy.

Sources of research

Introduction:

In this blog post, I am going to explain the what the purpose of media research agencies and organisations are and I am going to explain three different types of media agencies and organisations. The three organisations I have chosen to research are the BARB (the Broadcasters' Audience Research Board), Ofcom (the Office of Communications) and the NRS (the National Readership Survey).

Purpose of Media Research Agencies:

The purpose of media research agencies are to help gather information and statistics on the level of viewers, readers or listeners a program or channel has.

This is a important factor in post-production of a media product because it allows the makers to see how popular or what the viewer retention rate is that the product made/making. The purpose of collecting viewer hits also depends on how much the company makes in terms of profit and whether or not the program/channel should be continued on air or not.

Some media research companies also offer services to the public that allow them to comment or complain if the audience feels that the prgramme was inapropriate and not following broadcasting legislation. Audience have the power to complain and take action (through the media agency) to stop the programme being aired, or changed to a different timeslot/channel.

BARB:

The BARB (Broadcasters' Audience Research Board) is a media angency which is based within the United kingdom that collects and presents data on television ratings and audience viewer figures. The company is owned by the BBC, the ITV companies, Channel 4, Channel 5, BSkyB and the Institute of Practitioners in Advertising.

The BARB collects data by gathering a wide range of volunteering target consumers, and they fit a device within their television sets which allows them to detect the channels and programmes they watch

"Currently, BARB have approximately 5,100 homes (equating to approximately 11,500 individuals)1 participating in the panel. The box records exactly what programmes they watch, and the panellists indicate who is in the room watching by pressing a button on a remote control handset. The data are collected overnight and published as overnight ratings at around 9.30 the following morning for use by TV stations and the advertising industry. The following week, final figures are released which are a combination of the overnight figures with 'timeshift' figures (people recording a programme and watching it within a week)." (1)

"BARB (Broadcasters' Audience Research Board) is the primary provider of television audience measurement in the UK. It covers all channels broadcasting across all platforms - terrestrial, satellite and cable in both analogue and digital. BARB audience measurement data underpins the trading currency for broadcasters, advertisers and their agencies." (2)

(3)One example of the kind of data that the BARB collect and present are:

Ofcom:

Ofcom is a media research company that is approved by the United Kingdom Government on legislations and laws on what can be broadcasted within the UK. They also deal with media products such as telecommunications, radiocommunications and postal products.

"Ofcom was initially established by the Office of Communications Act 2002 and received its full authority from the Communications Act 2003.

Ofcom has wide-ranging powers across the television, radio, telecoms and postal sectors. It has a statutory duty to represent the interests of citizens and consumers by promoting competition and protecting the public from what might be considered harmful or offensive material. Some of the main areas Ofcom presides over are licensing, research, codes and policies, complaints, competition and protecting the radio spectrum from abuse." (4)

(5)Some of the services that Ofcom offer to the public, consumers, stakeholders, analysts, licensing and the media are:

NRS:

 

The NRS (National Readership Survey) is a media research agency which collects information and data on audience viewing and reading for print advertising trading (newspapers, magazines, billboards, etc) within the UK.

"The survey covers over 250 of Britain's major newspapers and magazines, showing the size and nature of the audiences they achieve." (6)

"The National Readership Survey is a joint venture company in the UK between the Institute of Practitioners in Advertising(IPA), the Newspaper Publishers Association (NPA) and the Periodical Publishers Association (PPA)." (7)

(8) An overview on what methods and what kind of data the NRS collect are:

Bibliography:

(1) http://en.wikipedia.org/wiki/Broadcasters%27_Audience_Research_Board (19/09/2012)

(2) http://www.barb.co.uk/about/structure?_s=4 (19/09/2012)

(3)http://www.barb.co.uk/index/index (19/09/2012)

(4)http://en.wikipedia.org/wiki/Ofcom (19/09/2012)

(5)http://www.ofcom.org.uk/ (19/09/2012)

http://www.nrs.co.uk/ (19/09/2012)

(7)http://en.wikipedia.org/wiki/National_Readership_Survey (19/09/2012)

(6)http://www.nrs.co.uk/purpose.html (19/09/2012)

(8)http://www.nrs.co.uk/interview.html (19/09/2012)

types of research - Quantitative

Introduction

In this post, I am going to be researching and looking at the different types of research used within the media industry. while i am recording my findings and results, I am going to be explaining what each type of research is, three different example of the types of research, the advantages and the disadvantages of these types of research methods.

What is quantitative research?

Quantitative research is data which is in the form of numerical figures, statistics, ratios, etc. This is data that can be measured and gathered into a model/graph. Quantitative research usually asks the target audience questions which have choices (e.g. tick-boxes or multiple choice) and the answers are usually in figures or numerical form.

A few definitions of quantitative research are;

(4) "In the social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques."

(5) "Quantitative research is concerned with allocating numbers to ideas – it aims to provide accurate measurements of what people think. It is not concerned with the why – this is the role of qualitative research – but the ‘how many’ and ‘what’.

(6) "Methods of research can be broadly divided into qualitative and quantitative. the basic difference is that quantitative research reports findings as numbers, while qualitative research reports them as words. The main quantitative research technique is the survey, with all its variants. There's a much wider variety of qualitative techniques"

Methods and sources

The advantages of quantitative research are;

• the data collected from quantitative research can be easily interpreted. This is because the data is in figure form, so the information can be gathered and converted into different factors (e.g. ratios, percentages, fractions, etc.)
• the data can be put into graphs and charts, which is an advantage because it can be easily read and downsized to help the data more "understandable".
• "Quantitative research can be used to test hypotheses in experiments because of its ability to measure data using statistics." (7)

The disadvantages of quantitative research are;

• the purpose and context of the research is ignored and it may not be clear to the interpreter of the finalised data.
• another disadvantage is that a large sample of the population must be studied; the larger the sample of people researched, the more statistically accurate the results will be.
• this also creates another disadvantage because that means quantitative research is more expensive, as more materials are needed. 

Examples of quantitative research

One example of quantitative research can be for media purposes. e.g. a research group may be wishing to look at which type of media forms influence customers the most (e.g. social networking, internet, television, radio, etc). 

They may wish to find this information so they can use the mediums to channel their advertising/promotional material. The forms or methods of quantitative research that they can carry out can be;

• questionnaires to the target audience stating numerical or choice questions. This will help gather personal data for the researcher and put their information into graphs and charts.
• they could find the information using secondary sources, e.g. internet, journals and books to help find information which has already been gathered
• a taster/sample session to help a small sample of customers try out different methods and to see which one sis the most effective/popular/occurring. 

Another example of quantitative research can be for science purposes. e.g. a scientist may wish to gather information on the BMI of a country (national geodemographics) for biological reasons. They may wish to find out this information to help find an average and a scale on the weight and height of a population. 

A few methods of quantitative research to help them gather the data they need can be;

• questionnaires to the target audience stating numerical or choice questions. This will help gather personal data for the researcher and put their information into graphs and charts.
• they could find the information using secondary sources, e.g. internet, journals and books to help find information which has already been gathered
• a taster/sample session to help a small sample of customers try out different methods and to see which one sis the most effective/popular/occurring. 

The final example of quantitative research can be for geographical purposes. e.g. a research group may wish to explore the concepts of weather in two different countries and compare the atmospheres. They may wish to carry out this experiment to help figure out effects of global warming.

A few methods of quantitative research to help them gather the data they need can be;

• they could carry out experiments to help gather numerical data which can be put into graphs and charts. This will help them to find the information that they wish.
• they could attend or host a group session which will help the researchers gather the data together instead of individually
• they could find the information using secondary sources, e.g. internet, journals and books to help find information which has already been gathered

Conclusion

So in conclusion, quantitative data is statistical or numerical data that can be measured or gathered to form a graph or chart. Quantitative research usually asks the target audience questions which have choices (e.g. tick-boxes or multiple choice) and the answers are usually in figures or numerical form.

Bibliography

http://en.wikipedia.org/wiki/Quantitative_research  (21/06/2012)

(4) http://en.wikipedia.org/wiki/Quantitative_research  (21/06/2012)

(5) http://www.mmc.co.uk/campaign-masterclass/Campaign-Planning/Using-quantitative-research-in-a-direct-marketing-campaign / (21/06/2012)

(6) http://www.audiencedialogue.net/gloss-meth.html  (21/06/2012)

(7) http://www.ehow.co.uk/info_8091178_advantages-disadvantages-qualitative-quantitative-research.html  (21/06/2012)

Types of research - Qualitative

Introduction

In this post, I am going to be researching and looking at the different types of research used within the media industry. while i am recording my findings and results, I am going to be explaining what each type of research is, three different example of the types of research, the advantages and the disadvantages of these types of research methods.

What is qualitative research?

Qualitative research is when you gather information in a more in-depth and explanatory way. this means you ask your target audience "open-ended" questions, which is when you allow the customers to give their opinion in a more detailed manner and they are able to have a choice on what they wish to write/respond.

A few definitions of Qualitative research are;

(1) "Qualitative research is a method of inquiry employed in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts."

(2) "Qualitative research is about finding out not just what people think but why they think it. It’s about getting people to talk about their opinions so you can understand their motivations and feelings."

(3) "Qualitative research gathers information that is not in numerical form. Qualitative data is typically descriptive data and as such is harder to analyze than quantitative data."

Qualitative research looks at more of the "Why" and "How" of information as well as the other factors (what, when, when). This is because the data that the researchers wish to collect must be more detailed and explore the reason behind the concepts. 

Methods and sources

 

The advantages of qualitative research are;

• you can find a more in depth explanation and the reason of your target audiences choices. This will help to alter and edit the factors that may go wrong
• it may be more cheaper than quantitative research as it focuses on a small sample group and will not need as much equipment
• the participants are able to provide their own opinions through data.

The disadvantages of qualitative research are;

• it isn't measurable and you are not able to put the information into a statistical graph or chart
• you can't take assumption on a small group of the target market, as there may be other demographics which will affect the answer
• sometimes the open-ended responses are not truthful or fully answered as people may prefer to select options rather than write a sentence.

examples of qualitative research

One example of qualitative research can be for marketing/advertising purposes. e.g. a restaurant chain could be launching a new menu which be launched at a "niche" target market. 

By carrying out qualitative research on a small sample of the target group, the company could make sure that they launch the correct products and according to the tastes and demographics of the target market.

A few methods of qualitative research that they can carry out this context are;

• carry out taster sessions for signed up existing customers
• hand out free samples and get tasters to fill in a survey/questionnaire which asks open-ended questions
• offer the menu to a professional/experienced taster and input the responses in a review.

Another example of qualitative research can be for medical/science purposes. e.g. a research group wishes to find out the effects of a certain disease. So by carrying out qualitative research, they are able to find out the various different symptoms of a disease and gather/compare the information to pinpoint the disease.

A few methods of qualitative research that they can carry out in this context are;

• carry out open-ended questionnaire on patients or a target group
• conduct a support group for patients to help gather information

Finally, another example of qualitative research that can be used is for psychological reasons. e.g. a research group may be looking into a target market of criminals to help see the psychological reasons of why they committed the crime, and what and how their jail sentence has affected them.

A few methods of qualitative research that they can carry out in this context are;

• carry out open-ended questionnaire on the target group
• conduct a support group for the patients to help gather information and analyse them

Conclusion

So in conclusion, qualitative data is information that has more in-depth value and opinions. This is because qualitative data cannot be measured and is a collection on you target audiences' opinion.

Bibliography

(1) http://en.wikipedia.org/wiki/Qualitative_research  (18/06/2012)

(2) http://www.marketingdonut.co.uk/marketing/market-research/what-is-qualitative-research-  (18/06/2012)

(3) http://www.simplypsychology.org/qualitative-quantitative.html  (18/06/2012)

http://hive.library.uwa.edu.au/hive/hive.cgi/zip/218293/html/pop_advdis.html  (18/06/2012)

http://generallythinking.com/datablog/what-are-the-advantages-of-qualitative-research/  (18/06/2012)

Types of research - secondary

Introduction

In this post, I am going to be researching and looking at the different types of research used within the media industry. while i am recording my findings and results, I am going to be explaining what each type of research is, three different example of the types of research, the advantages and the disadvantages of these types of research methods.

What is secondary research?

The second type of research I am going to be collecting and recording is Secondary research. Secondary research is when you can buy and gather information from a different source, depending on the type of information you wish.

a few definitions of secondary data are;

(4) "research that's already compiled and organized for you. Secondary research uses outside information assembled by government agencies, industry and trade associations, labor unions, media sources, chambers of commerce, and so on."

(5) "Secondary research (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected from, for example, research subjects or experiments."

(6) "Information that has been gathered by researchers and recorded in books, articles, and other publications."

Secondary research can help companies or individuals to find any information that has been collected by a different source. This can be anything from scientific research and statistics to marketing ratios and answers. Secondary research can also fall into the category on historical research of old textbooks and manuscripts.


Methods and sources

A few examples of secondary research examples can be previous research reports, newspaper, magazine and journal content, government statistics and textbook information.


The advantages of using secondary research to help gather the information a company or individual needs are;

• it is easy to access a wide range of sources to help with secondary research
• there are a various different choices you can use to help access different information
• it is less expensive to gather data and statistics using secondary data, rather than primary data
• secondary research can be used for clarification and comparibility for any information found using primary research
• secondary data can be used to help gather information on a large scale and to help gather data in areas and countries where not accessable.
• 
  

The disadvantages of carrying out secondary research as opposed to primary research are;

• you dont know the quality of the research as you never collected the information yourself
• the reliability and accuracy of the data could be faulty, as it might have been edited, errored or expired.
• you may not be able to find the information you need (according to the researcher's wants and needs), because the research may have not been carried out
• the information may be incomplete because you may need to pay or subscribe to the researcher to access the full information or pages/sections of some sources may be missing (e.g. books and manuscripts).

Examples of secondary research
 

An example of using secondary research can be for historical purposes. E.g. on an archelogical dig, researchers may use historical books and ancient manuscripts to help gather more information on a site or resource. The sources of secondary research that they can use are;

• historical books and manuscripts
• the internet 
• textbooks and newspaper journals

Another example of secondary research can be for marketing/business purposes. e.g. a company wishes to find statistics on the stock exchange market and use the figures to help them plan for the budgets in their company. The sources of secondary research that they can use to find out are;

• the internet 
• newspapers and journals 
• news channels 

Finally, another example of secondary research is a student wanting research for their assignments. e.g. a sociology stendent wishes to access some quotes and statistics on theories for a unit, so they can use secondary research to help gather information and data on predictions that have already been discovered. the sources of secondary data that they can use are;

• journal case studies 
• newspapers 
• textbooks 
• the internet 

Conclusion

So in conclusion, secondary research is data that has already been collected by other individuals/agencies that suits the information you wish to find out. Secondary research can be gathered from previous research reports, newspaper, magazine and journal content, government statistics, textbook information, etc.

Bibliography

(6) http://grammar.about.com/od/rs/g/secsourceterm.htm (14/06/2012)

http://www4.caes.hku.hk/acadgrammar/report/resproc/research.htm (14/06/2012)

(5) http://en.wikipedia.org/wiki/Secondary_research (14/06/2012)

(4) http://www.entrepreneur.com/encyclopedia/term/82616.html (14/06/2012)

http://prosandconsofsecondaryresearch.blogspot.co.uk/ (16/06/2012)

Types of research - primary

Introduction

In this post, I am going to be researching and looking at the different types of research used within the media industry. while i am recording my findings and results, I am going to be explaining what each type of research is, three different example of the types of research, the advantages and the disadvantages of these types of research methods.

What is Primary research

The first type of research I am going to be researching and recording is Primary research. This mean when an organisation or individual carries out their own research from scratch and carry out their own experiments and surveys to help gather data which will be useful for their project/tasks/company.

An official definition of primary research is;

(1)"Experiments, investigations, or tests carried out to acquire data first-hand, rather than being gathered from published sources."

(2) "Primary research consists of the collection of original primary data. It is often undertaken after the researcher has gained some insight into the issue by reviewing secondary research or by analyzing previously collected primary data."

(3) "information that comes directly from the source--that is, potential customers. You can compile this information yourself or hire someone else to gather it for you via surveys, focus groups and other methods."

Within primary research, there are two sub categories which help to make the information collected more reliable and consistent. the two sub categories are;

• Exploratory - which means it is "open-ended". This means that the research is not focusing on one target group or sector, it is getting a wide view on the different demographics there are within locally, nationally, internationally, etc (geographic scale).
• Specific - which means it is "precise". This mean that the research is targeted at a certain demographic and it is more focus at the choices, interest, attractions of a target customer or consumer base.

Methods and sources

A few ways of carrying out primary research are, questionnaires or surveys, telephone surveys or interviews, experiments or direct observations and recording the information discovered.


The advantages of carrying out primary research are:

• the researcher can find out their own information, and they can research the issues and aspects which fit within their design needs and expectations
• Primary research allows the research have control over the amount, scale, time frame, goal and size of information they receive. they also have control and choice on the method of research they are going to be carrying out.

The disadvantages of carrying out primary research are:

• the course of carrying out primary research is much more expensive as you have to conduct and collect the information yourself, using various different sources, employees and materials to help you.
• also if you are paying a market research company to conduct the research methods, it can be expensive if the company is out-sourced or if it is in-house, it can take up a large percentage of the companies overall budget.
• it is much more longer and time-consuming if you carry out primary research rather than collecting secondary data because it will take time to collect the information, then analyse the data and change it to statistics.
• the time it takes for the information to be collected, the data could turn out of date or incorrect.
• the research must expect a low response rate, as people may not retaliate honestly or you may not get the right ratio of potential customers/audience, which will be willing to carry out the surveys.

Examples of primary research

One example of primary research can be a marketing company researching the demographics and interests of a new product. E.g. a new luxury chocolate brand, aimed at an adult or older generation, which will be launched during the Christmas season.

The types of primary research that they can conduct to help find the information that they wish, so they can launch their product effectively and efficiently are;

• handing out questionnaires on the packaging, pricing and location (which retailers for the product to be hosted) within.
• allowing samples and taster sessions at fairs and supermarkets to get a insight on the tastes and likeness of the target audience.

Another example of primary research can be an organisation which wishes to collect information and data on the existing customers of their company. e.g. O2 wish to find out information on their customers on a certain contract tariff so they can send out advertisements and promotions which will help with the retention rates of customers.

The types of primary research that they can conduct, so they can collect the information of their customers are;

• telephone surveys to the customers to help collect the information
• mailed/e-mailed questionnaires to help update information
• collect all of the relevant information face to face (interviews) when existing customers wish to join the company.

The final example primary research can be a group of medical/science researchers wish to find a cure for a type of cancer. To help gather the research for the cure/medicine for the cancer, they can carry out methods of primary research such as;

• laboratory experiments to help test different types of cures and medicines.
• they can carry out a group observation on somebody carrying out the experiment, and input their questions/ideas to help get the information they require.

Conclusion

So in conclusion, primary research is research carried out yourself from scratch to help find statistics on a product/element. This is carried out using various methods of research to suit the type of data you wish to collect. The two types of data that are categorized are exploratory and specific types of information.

Bibliography

http://answers.yahoo.com/question/index?qid=20090909120706AA5hBLa  (14/06/2012)

http://grammar.about.com/od/pq/g/primaryterm.htm  (14/06/2012)

(3) http://www.entrepreneur.com/encyclopedia/term/82400.html  (14/06/2012)

http://en.wikipedia.org/wiki/Marketing_research  (14/06/2012)

(2) http://en.wikipedia.org/wiki/Primary_research  (14/06/2012)

(1) http://www.businessdictionary.com/definition/primary-research.html  (14/06/2012)

Types of research - Purposes and examples

Introduction

In this post, I am going to be researching and looking at the different types of research used within the media industry. while i am recording my findings and results, I am going to be explaining what is research, the purpose and terms of it, and the types of research.


What is research and the purpose of it

The purpose of research is to help find evidence and carry out trials, experiments and questionnaire to help find information to back up a point. Research also helps people find out facts, opinions of a demographic and find out the status of a element.

a few definitions of research are;

(1) "Research and experimental development is creative work undertaken systematically to increase the stock of knowledge, including knowledge of humanity, culture and society, and the use of this stock of knowledge to devise new applications.... It is used to establish or confirm facts, reaffirm the results of previous work, solve new or existing problems, support theorems, or develop new theories."

(2) "Research is all about addressing an issue or asking and answering a question or solving a problem, so… Identify an issue, question, or problem, find out what's already known about it, plan, cost, and do your study accordingly, write it up and submit it for assessment.

(3) "The systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions."

The three types of research in media
 

The three main types of research that I am going to explain in this post are audience research, market research and production research.

The terms that we need to be aware of when carrying out audience research are;

• Audience data - the information collected from the responses of the target audience
• Audience profiling - categorizing and organizing the audience's demographic elements (e.g. gender, social class, age, etc).
• demographics - a section of the population sharing common characteristics, such as age, sex, class, etc (4)
• geodemographics - the characteristics depending on the geographical location, size and scale of a target audience group (e.g. national, local, global, international, continental, etc).
• consumer behaviour - is the study of when, why, how, and where people do or do not buy a product. (5)
• consumer attitude - the reaction and likes and dislikes of a consumer towards a product/servicee
• audience awareness - what factors and methods will grab the audiences attention and awareness (e.g. positioning, design factors, etc)

The terms that relate to market research are;

• Product market - the type of "market" a product, service or medium is targeted and established into. e.g an children market, an female adult market, a OAP market, etc.
• Competiton - Merriam-Webster defines competition in business as "the effort of two or more parties acting independently to secure the business of a third party by offering the most favorable terms". (6)
• Competitor analysis - analysing and researching  methods which are the SWOT of a competitor's techniques. (Strength, Weakness, Opportunities, Threats).
• Advertising placement - the techniques and strategies used to place and position products, services and adverts which will be of great effectiveness in attracting customers.
• Advertising effects - the effects used to help enhance the message of the advertisement to help attract more customers.

Finally the factors which are used within production research are;

• Content - In media production and publishing, content is information and experiences that may provide value for an end-user/audience in specific contexts. (7)
• Viability - the research intended to find out the costs and expenses needed and in return how much income they return. (finance)
• Placement media - the place, position, frequency and quantity of where a company places media and the feedback/retention/awareness they recieve from it.
• Technological resources - Technological resources are such things as software, designs, music or text. These resources are owned like physical resources and are known as 'intellectual property'. Intellectual property laws allow people to own ideas and have rights over them. (8)
• Personnel - taking account of the people/employees involved when carrying out production research
• Locations - considering and researching the settings and locations when carrying out production research.

Types of research

The main types of research I am going to explain in the following posts are the Quantitative, Qualitative, Secondary and Primary methods of research.

Quantitative research: Quantitative research is data which is in the form of numerical figures, statistics, ratios, etc. This is data that can be measured and gathered into a model/graph. Quantitative research usually asks the target audience questions which have choices (e.g. tick-boxes or multiple choice) and the answers are usually in figures or numerical form.

Qualitative: Qualitative research is when you gather information in a more in-depth and explanatory way. this means you ask your target audience "open-ended" questions, which is when you allow the customers to give their opinion in a more detailed manner and they are able to have a choice on what they wish to write/respond.

Secondary: Secondary research is when you can buy and gather information from a different source, depending on the type of information you wish.

Primary: Primary research is when an organisation or individual carries out their own research from scratch and carry out their own experiments and surveys to help gather data which will be useful for their project/tasks/company.

Conclusion

So in conclusion, research is to help find evidence and carry out trials, experiments and questionnaire to help find information to back up a point. Research also helps people find out facts, opinions of a demographic and find out the status of a element.

The four main types of research are Primary, Secondary, Qualitative and Quantitative. For media production, the three important sectors of research are audience, production and market research.


Bibliography

(1) http://en.wikipedia.org/wiki/Research  (21/06/2012)

http://www.experiment-resources.com/what-is-research.html  (21/06/2012)

(2) www.sportsci.org/jour/0201/What_is_research.ppt  (21/06/2012)

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(4) http://dictionary.reference.com/browse/Demographic (27/06/2012)

(5) http://en.wikipedia.org/wiki/Consumer_behaviour (27/06/2012)

(6) http://en.wikipedia.org/wiki/Competition#Economics_and_business (27/06/2012)

(7) http://en.wikipedia.org/wiki/Content_(media) (27/06/2012)

http://www.slideshare.net/mroper/research-techniques-in-the-media-industry (27/06/2012)

(8) http://wiki.answers.com/Q/Technological_resources_definition (27/06/2012)