Proof of Referencing Diary/log

Date searched/published	Source of information	description of the source	is the source reliable?
27/06/2012	internet	http://en.wikipedia.org/wiki/Research	wikipedia can be altered by anybody, so the information may be misleading
27/06/2012	internet	http://www.experiment-resources.com/what-is-research.html	yes, researchers have backed up the information
27/06/2012	internet	www.sportsci.org/jour/0201/What_is_research.ppt	yes, researchers have backed up the information
27/06/2012	internet	http://www.google.co.uk/search?safe=vss&client=safari&rls=en&q=what+is+research%3F&ie=UTF-8&oe=UTF-8&redir_esc=&ei=0ObiT52WIcjNhAfkhfzFAw	google brings up any search answers which some may be misleading
27/06/2012	internet	http://dictionary.reference.com/browse/Demographic	yes, researchers have backed up the information
27/06/2012	internet	http://en.wikipedia.org/wiki/Consumer_behaviour	wikipedia can be altered by anybody, so the information may be misleading
21/06/2012	internet	http://en.wikipedia.org/wiki/Competition#Economics_and_business	wikipedia can be altered by anybody, so the information may be misleading
21/06/2012	internet	http://en.wikipedia.org/wiki/Content_(media	wikipedia can be altered by anybody, so the information may be misleading
21/06/2012	internet	http://www.slideshare.net/mroper/research-techniques-in-the-media-industry	slideshare can host any information/slideshows made by anybody who hads an acocunt with the website. This may contain unreliable information
21/06/2012	internet	http://wiki.answers.com/Q/Technological_resources_definition	wikipedia can be altered by anybody, so the information may be misleading
21/06/2012	internet	http://en.wikipedia.org/wiki/Quantitative_research	wikipedia can be altered by anybody, so the information may be misleading
21/06/2012	internet	http://en.wikipedia.org/wiki/Quantitative_research	wikipedia can be altered by anybody, so the information may be misleading
21/06/2012	internet	http://www.mmc.co.uk/campaign-masterclass/Campaign-Planning/Using-quantitative-research-in-a-direct-marketing-campaign/	yes, researchers have backed up the information
21/06/2012	internet	http://www.audiencedialogue.net/gloss-meth.html	yes, researchers have backed up the information
18/06/2012	internet	http://www.ehow.co.uk/info_8091178_advantages-disadvantages-qualitative-quantitative-research.html	yes, researchers have backed up the information
18/06/2012	internet	http://en.wikipedia.org/wiki/Qualitative_research	wikipedia can be altered by anybody, so the information may be misleading
18/06/2012	internet	http://www.marketingdonut.co.uk/marketing/market-research/what-is-qualitative-research-	yes, researchers have backed up the information
18/06/2012	internet	http://www.simplypsychology.org/qualitative-quantitative.html	yes, researchers have backed up the information
18/06/2012	internet	http://generallythinking.com/datablog/what-are-the-advantages-of-qualitative-research/	yes, researchers have backed up the information
14/06/2012	internet	http://grammar.about.com/od/rs/g/secsourceterm.htm	yes, researchers have backed up the information
14/06/2012	internet	http://www4.caes.hku.hk/acadgrammar/report/resproc/research.htm	yes, researchers have backed up the information
14/06/2012	internet	http://en.wikipedia.org/wiki/Secondary_research	wikipedia can be altered by anybody, so the information may be misleading
14/06/2012	internet	http://www.entrepreneur.com/encyclopedia/term/82616.html	the information on this website may be misleading as any entrepreneurs can input their views/information, which may be misleading
16/06/2012	internet	http://prosandconsofsecondaryresearch.blogspot.co.uk/	blogger can host any information who has an account with the website. This means the information cn be quite misleading.
14/06/2012	internet	http://answers.yahoo.com/question/index?qid=20090909120706AA5hBLa	yahoo can host any information who has an account with the website. This means the information cn be quite misleading.
14/06/2012	internet	http://grammar.about.com/od/pq/g/primaryterm.htm	yes, researchers have backed up the information
14/06/2012	internet	http://www.entrepreneur.com/encyclopedia/term/82400.html	yes, researchers have backed up the information
14/06/2012	internet	http://en.wikipedia.org/wiki/Marketing_research	wikipedia can be altered by anybody, so the information may be misleading
14/06/2012	internet	http://en.wikipedia.org/wiki/Primary_research	wikipedia can be altered by anybody, so the information may be misleading
14/06/2012	internet	http://www.businessdictionary.com/definition/primary-research.html	yes, researchers have backed up the information
01/01/2010	textbook	Mass Media Research: An Introduction (Ninth edition)	yes, researchers and proof readers have checked and validated the information before publishing
05/05/1998	textbook	Media Research Techniques	yes, researchers and proof readers have checked and validated the information before publishing
2000	textbook	Media Research Methods: measuring audiences, reactions and impacts	yes, researchers and proof readers have checked and validated the information before publishing
2002	textbook	Research for Media Production	yes, researchers and proof readers have checked and validated the information before publishing
24/06/2012	Case study journals	http://womma.org/casestudy/	the information may be outdated, as the journals are not updated, but new case studies are added regularly to the website
29/04/2008	Case study journals	http://womma.org/casestudy/pdfs/30.pdf : (Chevrolet Aveo)	the information may be outdated, as the journals are not updated, but new case studies are added regularly to the website
10/2007 - 01/2010	Case study journals	http://womma.org/_pdf/sony.pdf : (Sony - Word of mouth)	the information may be outdated, as the journals are not updated, but new case studies are added regularly to the website
13/09/2012	magazine	Computer Arts - issue 148 page 39-49	the information is reliable as many editors and proof readers have checked the information, but it may be slightly outdated depending on the year of release
13/09/2012	magazine	Computer Arts - issue 153, page 76-82	the information is reliable as many editors and proof readers have checked the information, but it may be slightly outdated depending on the year of release
13/09/2012	magazine	Computer Arts - issue 146, page 45-47	the information is reliable as many editors and proof readers have checked the information, but it may be slightly outdated depending on the year of release
13/09/2012	textbook	the power of media, by Adam Hibbert	the information may be outdated depending on the year of publication, but the information is accurate at the time of publishing, as it has been repeatedly checked and verified
13/09/2012	textbook	Radio, by David Self	the information may be outdated depending on the year of publication, but the information is accurate at the time of publishing, as it has been repeatedly checked and verified
13/09/2012	textbook	Media Studies for GCSE, Peter Wall	the information may be outdated depending on the year of publication, but the information is accurate at the time of publishing, as it has been repeatedly checked and verified
13/09/2012	textbook	Doing Social Research, Peter Langley	the information may be outdated depending on the year of publication, but the information is accurate at the time of publishing, as it has been repeatedly checked and verified

Audience research analysis - Gender (Female)

Introduction

In this post, I am going to highlight, describe and analyse three different magazines which are aimed at the male audience, female audience and mixed audience. I will analysing and identifying the characteristics and techniques used to help tagret and market the three different gender categories (male, female and mixed).

The techniques I will look at are title, typography, colours, images, content, gifts/offers (promotional material) and language.

I will just be analysing the front cover of the magazines and the content included on it to help attract and market to the potential customers.


Introduction - Company Magazine (1)

The Company Magazine is a monthly edition magazine which is based at a female audience. The magazine produces articles on celebrities, fashion and lifestyle.

The issue that i am going to be analysing is June 2012.

Statistics

 

 

"Victoria White, editor of Company, said: 'The new look gives Company a point of difference at the newsstand which is what our readers are looking for. The size and format of the magazine is completely unique to the UK market. White said the new design was "a total reinvention of the traditional women's magazine." 

 

'Social media is such an important part of any media company's overall strategy. Young people today are more tuned into Twitter and Facebook than ever and we have recognised the resurgence of social media by including design influences from the blogosphere," she said.

'Brands that don't engage with their target audiences on social media platforms such as Twitter and Facebook are likely to be left behind and lose touch.'

According to ABC figures for the first half of 2011, Company's circulation fell by 17.1 per cent to 180,162 between 2010 and 2011." (2)


Title

The title for the company magazine is placed in the top centre of the page and it is in upper case bold letters to help grasp the attention and inform the reader on the name of the magazine. The font of the magazine name is of a bold and chunky consistency to help get high awareness from the target audience.

The title colour is always changed according to the theme colours/house styles of each issue, but they are always of bright or pastel colours as this represents the feminine mindset and it will be more attractive for the target audience.


Typography

The typography used around the front page of the magazine to help advertise caption/phrases used within the issue are of long and thin figures in the style of "hand written" or scribbled style. This is because the target audience of the magazine are usually younger females, of around the ages of 14-25.

The use of scribbled handwriting styles used on the front cover of the magazine is to represent the creativity and doodling of teenagers and it helps to relate to the fact of younger females recording their thoughts and inspiration in diaries and scrapbooks.

The use of long and thin writing style figures for the fonts on the front captions are because they wish to portray the ideology of fashion models being tall and thin, which is almost every young girl's dream to have be beautiful and have the perfect figure.


Colours

The colours used on the front cover of the june 2012 issue of Company Magazine are of subtle pinkish tones. This is to help present the seasonal trends and themes of summer, and it is of a feminine hue, which helps make it more relatable and attractive to the young female potential consumers.

The colours that have been used on the front cover of the issue are;

• Pink - to help represent the feminity for the target audience and set a summer tone to the seasonal timings.
• Black and white - to represent monochromatic colours for the font, to help it stand out from the surrounding images and colours
• Green - to represent freshness/new trends and summer time
• Purple - to represent more femenine colours and hues

Images

The images that have been used on the front cover of the Company magazine June 2012 issue is the main predominate picture of singer/songwriter Jessie J, and there are a few surrounding images of clothing and fashion accessories.

The reason that they have placed Jessie J as the main model of the front cover of the magazine is because she is a trending and popular celebrity in time, which is a great oppurtunity for the magazine, being able to get a scoop on the celebrity.

Also Jessie J is a fashionable celebrity, which many young girls look up to and recognise instantly because she has a wide fanbase, so by using her as the main image on the front cover of the magazine, they will achieve instant recognition and awareness from potential customers.

The use of smaller images of clothing and fashion accessories have been carefully selected and placed to show trending and attractive items, which will achieve attention from the fashion-concisous female generation.


Content and language

The content and language included on the front cover of the magazine is in short captions or phrases surrounding the main image of the front cover. The content includes information on the latest trends on fashion and beauty, and it also includes a section on ideal jobs, which helps relate the magazine to the current economic recession, which takes into account the financial climate of the target audience.

The language used on the front cover of the magazine is very empathetic in a fashion point of view (e.g. "express yourself") but short and snappy (e.g. "field style snapped"). This help relates to the female target audience as it relates to the feminine thinking of being emotional and releasing expressions, but it also helps to grab attention of the customers in short captions.


Promotional Material

The Company Magazine does not express any promotional materials or gifts to try and attract the potential customers into thinking that they are getting extra for their money, but from the captions and phrases included on the front cover of the magazine, they are expressing that the magazine is worth the "only £2".

By using the words "only", they are expressing that the magazine is cheap and the content included within the magazine is worth it.

Appendices

(1) http://love212.files.wordpress.com/2012/06/picture-courtesy-of-balconyjumpartists-tumblr1.jpg
(02/07/2012)

(2) http://www.pressgazette.co.uk/node/48579 (01/11/2012)

http://classic.mediatel.co.uk/abcroundup/ (01/11/2012)

http://www.pressgazette.co.uk/magazine (01/11/2012)

http://www.oft.gov.uk/shared_oft/reports/comp_policy/oft1028.pdf (01/11/2012)

Audience research analysis - Gender (Male)

Introduction

In this post, I am going to highlight, describe and analyse three different magazines which are aimed at the male audience, female audience and mixed audience. I will analysing and identifying the characteristics and techniques used to help tagret and market the three different gender categories (male, female and mixed).

The techniques I will look at are title, typography, colours, images, content, gifts/offers (promotional material) and language.

I will just be analysing the front cover of the magazines and the content included on it to help attract and market to the potential customers.


Introduction - Men's Fitness Magazine (1)

The Men's Fitness Magazine is a monthly edition magazine which is aimed for the male target market. The contents of the magazine includes information and articles on fitness, nutrition, and sports, as well as sex tips, fashion advice, interviews, recipes, and surveys.

The issue that I am going to be analysing is the March 2012 edition.

Statistics

 

 

"Fitness magazines are a sector which has been holding up well in recent years. Men's Health is now the best selling men's title in the UK with average monthly circulation of 245,932 in the second half of 2010. Dennis Publishing's Men's Fitness sells 68,843 copies a month, and was up 1.2 per cent year on year. " (2)

 

Title

The title of the Men's Fitness Magazine is positioned at the top of the page in the center. The title is in upper and lower case writing, to help the consumers identify the two factors that the magazine is based on. "Men's" and "Fitness".

The font is in a bold and strong style, which represents the masculinity, which will attract the male target market. This is more appealing to the male mindset as it portrays their beliefs and psychological conceptions of being a strong and dominante "alpha-male". So this is more attractive to the target market, and will increase the chances of sales/attraction.

Also by presenting the title in a thick and striking font, it will be more eye catching for the target consumers as it can been seen clearly from a distance and will catch the attention of the target market.


Typography

The typography used around the page to help highlight what information is included within the magazine have been placed in portions around the main image, so it catches peoples attention easily.
The kinds of fonts, styles, sizes, colours, etc that have been used are of the masculine demographic, e.g. strong hard fonts, bold cool colours, tough use of graphics and housestyles. This is also to help signify the relevence of a mens magazine and it is used to help attract the male population.

Different sections of the information on the front cover has been written in different fonts, colours, sizes, styles, etc. This is so the reader can understand which information links to another.

It also helps reduce the sense of overwhelming or boring the target consumers because the information does not look like a big bulk of writing and customers are attracted to look/explore the different sections. Also, with the use of different fonts, colours, etc. it helps represent and highlight the information which is of higher importance and what is most likely to attract the customers.


Colours

The colours used on the Men's Fitness Magazine for the March 2012 issue are black, white, grey, red and blue. Although these colours can be used in gender-neutral contexts, the hues and shades used of these colours on the front cover of the magazine are very masculine as well as eye catching to the potential target market.
The colours that have been used on the magazine cover have the purpose to represent;

• Black, white and grey - strong and neutral colours to help represent the bluntness and colourless "attitude" tha men prefer (women usually wear more colour, where as men are more conservative and neutral in colour)
• Red - The colour of strength and power (Men's Fitness) helps to represent how the magazine will give you energy. Also it is a flirtacious/sexual colour, which will allow the consumers to think that this magazine will help them to be more attractive.
• Blue - The masculine colour which represents the male population and is seen to be a cool and refreshing colour, which will attract the consumers.

Images

The only image situated on the front cover of the magazine is of a topless male model, who has a "desirable" body. This image has been used for the front cover of the magazine because it will attract the male customers bymaking them believe that they too can achieve the same "airbrushed" results by purchasing this magazine.

Although it would be more appealing to the male population to put an image of the opposite sex on the front cover, it would not relate to the purpose of the magazine, which is to promote masculine helath and fitness. So by placing an image of a male model topless, it would relate to the content of the magazine, aswell as attract the customers, as they to would wish to achieve the desirable results.


Content and language

The content and language included on the front cover of the magazine is in short captions or phrases surrounding the main image of the front cover. The content includes tips and tricks on making the consumers more attractive and healthier. e.g. "Get big arms" and "Slimmer, stronger, sexier in 5 minutes". These little phrases catch the consumers attention quickly and it gets straight to the point for no hassle and fuss.

The language included on the front cover of the magazine is very agressive and motivational in energy and territorial contexts. For example, "Fat-Blasting workout!" and "Make your gut vanish!".

This kind of language has been included on the front cover of the magazine to help attract the audience in short and snappy phrases as well as motivating and enhancing the quick-fire effects that can be achieved if the target audience buy the magazine.

The language sound more like commands on how to achieve results, which is used in the Army and Navy. This is seen to be a ultimate male challenge and by using this kind of language, they are getting the target audience questioning their masculinity and how they can change/better that.


Promotional Material

Although the magazine does not include any promotional gifts or offers, it provides material on showing how this magazine can be beneficial to the target audience in a recession. At the bottom of the front cover, they have placed in a large banner "this mag will save you money!" showing that it is good to buy this magazine and it will benefit the consumers finacially and health wise.


Appendices

(1) https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4_akgXmCiX5_-L7jzFk8kXQoOdOS45ROFwoIPnF_WGtW4voyRXpZ4k_eqRT9AJin2-en8N1sqXsBeyMGVpL5eTGhr4Sd8OTESVChWq2nOrrAf_1zc7wkI-9yyf_9iBc2UJUdMFwIGQOrt/s1600/Mens+Fitness+Magazine+-+March+2012.jpg (02/07/2012)
http://classic.mediatel.co.uk/abcroundup/ (01/11/2012)http://www.pressgazette.co.uk/magazine (01/11/2012)http://www.oft.gov.uk/shared_oft/reports/comp_policy/oft1028.pdf (01/11/2012)